Mattterport Videos for the newest hi-tech marketing campaigns!!
Marketing of real estate has changed in many ways since I first started in Atlanta 34 years ago. I remember the first shoebox size cell phones that replaced the pagers. I remember the rate was $1.00 a minute and the rushed conversations after answering a pager notification. It beat finding a pay phone but it made for $6-$800 monthly cost as well.
Drone videos and now Matterport virtual tours are adding to our ability to promote properties like we have never been able to in the past. Matterport technology enables a series of still photos, made with a proprietary camera, to take 360 degree images and blend them into a “tour”. They are now in Beta test mode to allow iPhones to capture the images instead of the special camera and also create the tours. I downloaded the app to my iPhone and created a tour of my own property. It turned out well but also illuminated how complex the software is and how much editing the photographer needed to do post image capture to create a great tour. Go to their website to check it out if interest...
